Are you pulling on the wrong levers in life?

Jan 25, 2023

Are you focused on the right levers?

Welcome to the SPS Newsletter.


“Big doors swing on little hinges.”

-W. Clement Stone


“Your store is closing.”


Those words rocked my world in March 2011.


My visa was up for renewal. I didn’t have time to get a new job. I would be deported from Canada.


12 years later, I look back and smile at one of my life’s most defining and stressful moments.


But what happened?


The shock:

I was planning a trip back to the UK and Ireland and had requested time off.


I saw my regional manager calling. I thought I was getting the green light for an extended vacation. The call took a much different turn.


“Your store is closing.”


“I am not sure I have a job for you.”


The panic:

Losing a job is scary enough but having to leave a country hit hard.


My girlfriend at the time was in tears. Even if I got a new job, my visa application would start from scratch again. I only had a few months left and everything was linked to my current job.


Everything felt out of my control.


The reality:

I was the newest manager in the region.


I was 100% sure I was done. There were several managers with years of experience ahead of me. But I had one saving grace.


My store and I were top of the region for store cards sold.


The store card was my regional manager’s core focus.


The rumours:

A week passed, and I heard others managers had “left.”


Either they were let go, or they walked. Every time the phone rang at the store, I got a little nervous. Is this the call that will change my life?


It was like living on a knife's-edge.


I can honestly say it was the most stressed I'd ever been.


The 2nd call:

The day arrived, and the phone rang “Oh f**k here we go.”


“Stephen… how would you like to work in this other store.”


I can’t tell you how quickly I said yes. It was like scoring a winning goal in the last minute of injury time. I was over the moon.


I would get to stay in Canada.


I would have time to finish my Visa process.


What saved me:

The store cards did.


I wanted to impress and succeed in my new job. The regional manager was obsessed with the new store card. A lot of older managers didn’t buy in.


I made it my goal to dominate the store card leaderboard.


I was the top-selling manager, and my staff were also top of the leaderboard.


The lesson:

Find the levers that create the most impact.


In every role since I look for what’s important:

• What makes you money?

• What matters to the boss?

• What is busy work and distraction?

• What matters most to your business?


Following this rule, I went from a retail manager making a little over $30k a year to succeeding in 6-figure corporate leadership roles.


It gave me the confidence to become a business owner and coach.


“Big doors swing on little hinges.”


5 reasons why as a solopreneur I focus on BIG levers in my business:

(Personal breakdown of my thoughts)


“The best way to predict your future is to create it.”

- Abraham Lincoln. 


1) I find and focus on the high-value and high-$$$ levers because this is the only way to ensure my business is continually growing and bringing in the $$$.



 “The most dangerous thing you can do in business is to take too few risks.” 

- Mark Zuckerberg. 


2) Regularly monitoring and adjusting these levers helps me make data-driven decisions and stay ahead of bumps or barriers that come up.


Without data, I don’t know what levers to pull. I don’t know what actions to take. I could back the wrong risk.


You need to review your data.



“You miss 100% of the shots you don’t take” 

- Wayne Gretzky. 


3) Identifying and prioritizing the most impactful areas of my business drives significant ROI.


If I know the right levers, I will take the right actions. I will take more shots because I have targets in sight. I will score more goals.


My goal is to work fewer hours while creating more positive results.  



“You can’t build a reputation on what you are going to do.” 

- Henry Ford. 


4) By focusing on these high-value levers, I can reduce wasted time, improve my lead generation, close rate, and increase sales.


This gives me a sense of confidence in my ability to scale my business. I also have a good coach behind me who calls out the levers I am missing.


We all need a good coach in our corner to help us take more action.



“The best way to predict the future is to create it.” 

- Peter Drucker. 


5) I devote time and resources to these high-value and high-dollar levers because I am setting my business up for long-term success and stability.


I didn’t start a business to fail in 6 months or move on to something new in a year.


I want to create a sense of security and satisfaction in a bigger, better future I created out of thin air.



How I help business owners:


This idea of focusing on core levers is one of the 1st parts of my PRO Accelerator Program.


Get clear on high-value activities for life. Get clear on high-$$$ in the business. Build a structure so taking action on these levers is frictionless. 


It's simple but often not easy because you have to get out of your own way mentally and emotionally. 


I hope this week's newsletter will help you focus on the levers that matter.



Make it a good one,

Big love,


Maximizing your self-performance is the key to you creating even more freedom of time and money, and I will help you do that with my P-R-O Accelerator Program

Book A Free Call Here

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